Welcome To

Workplace culture is complex. But everyone has the power to be an upstander and lead change.

The Upstand Academy brings professional development and education on leading cultural change and inspiring a generation of change makers across a global audience.


Created for individuals, business owners, team leaders, aspiring leaders, HR professionals, safety champions and wellbeing practitioners.

Participants work towards continuing personal and professional development, developing upstander mindsets and behaviours which leads to cultural change.


This course is created and led by founder of Bullyology and the Upstander Movement, speaker, educator and author Jessica Hickman


Welcome To

Workplace culture is complex. But everyone has the power to be an upstander and lead change.

The Upstand Academy brings professional development and education on leading cultural change and inspiring a generation of change makers across a global audience.

Created for individuals, business owners, team leaders, aspiring leaders, HR professionals, safety champions and wellbeing practitioners.

Participants work towards continuing personal and professional development, developing upstander mindsets and behaviours which leads to cultural change.

This course is created and lead by founder of Bullyology and the Upstander Movement, speaker, educator and author Jessica Hickman

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  • Why the Upstander Movement

  • What is Bullying & Harassment?

  • Exploring Tall Poppy Syndrome

  • The Bystander Effect

  • Bystander Archetypes

  • The Upstander Effect

  • Upstander Archetypes

  • Upstander Traits & Characteristics

  • 5 steps to being an upstander

  • Upstander Pledge & Action Plan

How does The Upstand Academy work?

  • The self-paced online program runs at your own schedule which includes full digital course access.

  • Lessons are delivered via a series of short pre-recorded online videos. These are simple, visual and discuss workplace culture concepts + strategies for implementation in personal and professional environments.

  • Each lesson includes worksheets to help integrate and document your learning.

  • Lessons include a hand-picked library of resources for extended learning or catch-up.

  • Fact sheets to share with your network, colleagues and team.

  • Content can be revisited at your convenience.

Course fees

The Upstand Academy is a unique and premium continuing education program.

Full fee $499.00 AUD (incl. GST) (Early bird offer)

12 month membership access

Frequently Asked Questions

Why the Upstand Academy?

Whether your looking for personal of professional development, learning to be an Upstander is crucial for your workplace and business success.

Whether you are leading or part of workplace culture this course is tailored to meet your needs.

I had a lot of people reach out sharing their desire to build more positive work cultures but unsure if their organisation or business would adopt a culture change program or in-house face-to-face workshop.

This course allows you to purchase access to the content individually but also for your workplace or team.

How much does the Upstand academy cost?

The Upstand Academy content is at a fraction of the cost of an in-person workshop.

We offer fixed-price cost to access all the content from the leisure of your home or office.

Cost is $499 + GST per user

How long will the course take?

Your password and access will be delivered straight to your inbox upon signing up. You can work through the content at your own leisure. For ultimate effect, I recommend you do a module/topic a week (some modules are short 5-minute videos while others have worksheets and reflections)

We are all busy, so the course is designed with busy people in mind.

I recommend you set aside one to two hours per week (although some people prefer to set out more time and complete the course within a short time frame)

Each lesson is split into short pre-recorded lectures (including theory + practical application + download fact sheet suggestions).

Once the course is complete, you retain 12 month MEMBERSHIP so you can dip into and out of any lessons and resources at any time.

All alumni are granted access to future course updates and materials.

What are the learning objectives/outcomes?

  • Understand the trends driving the Upstander movement

  • Explore team and individual contributions to workplace culture

  • Decode the science behind The Bystander Effect

  • Explore The Upstander Effect and five steps to being an upstander

27 lessons in total packed with content on how to build the upstander movement in your workplace and community

Are there any prerequisites necessary to enrol?

No background in workplace culture or leadership is needed for this course.

Lessons are designed to help professionals working across job roles and industries, but anyone with interest in learning about workplace culture and becoming an Upstander is welcome to join.

Please bring a curious mind, a willingness to learn, and enthusiasm for creating cultural change.

I hated studying at school. Will I be able to understand and follow the content?

My mission is to make workplace culture simple and relevant to your work.

You can get an idea of my teaching style by watching my Bullyology YouTube channel. If you follow along with what I say in those clips, you’ll easily be able to follow along with this course.

I created my site www.bullyology.com to give you access to the latest support, research and fact sheets relevant to bullying, harassment and building an upstander culture.

What is industry / job title /experience do I need to participate?

No background in workplace culture or leadership is needed for this course.

We have people joining daily from construction, finance, mining, education, law, government, technology, medical and so on.

You don’t need a specific job title or industry expertise to be an Upstander.

Refund Policy

I want you to be satisfied with your purchase, and to give your best effort to apply the strategies and learnings from the course.

I offer a 5-day refund period for purchase if you believe the course is of unacceptable quality or does not match the curriculum description.

Refunds will not be provided more than 5 days following the date of purchase. After day five days, all payments are non-refundable, and you are responsible for full payment of the fees for the program whether or not you complete the program. Refunds will not be made due to a change of mind or similar.

I didn't receive my onboarding email...

If you haven’t received your onboarding email within 24 hours of course purchase please check your ‘JUNK’ folder. Sometimes emails get stopped by personal or company firewalls. If you still can't find your email after checking your JUNK mail, please send me an email at: Jessica@jesshickman.com 

If you are a business who might have a protection firewall in place, please reach out and the academy team will find you a solution to ensure you receive course access. 

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